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Big Brother wants your vote: how critical micro-targeting influences Dutch democracy - Prof. Natali Helberger, University of Amsterdam (Main applicant), Beate Roessler and Claes de Vreese (co-applicants).

Political parties send citizens tailored, microtargeted messages, hoping to get more votes. This approach comes with potential upsides (more political engagement) and potential downsides (deceit of citizens). This project studies the chances and threats of microtargeting to society and how to limit these threats and embrace the chances.

Thanks to this grant we will be able to hire a postdoc researcher. 


AlgorithmWatch, DATACTIVE Ideas Lab, ProDemos, WhoTargetsMe